Per-Ole Larsson imported VOX into Scandinavia. When the Hamburg bookings came in and there was no PA to sell, he built a company that could amplify anything on a stage: vocals, guitar, bass, all of it.

The idea was modular: one 50-watt amplifier per speaker cabinet, stacked until it was loud enough. Systems passed 300 watts at a time when that was close to unthinkable. Dane and its sister brand MAX went out across Denmark, Norway, Germany, England and France, and supplied the sound for the first Roskilde Festival.